- By Cody
- With No Comments
- On 22 Jun | '2015
How to Engage the Mommy Bloggers to Improve Your Healthcare Practice
In healthcare, particularly pediatrics, mommy blogging has become a phenomenon that has so much utility that it has become difficult to ignore. Engaging with mommy bloggers can have amazing benefits for a healthcare professional, almost as much as the followers of mommy bloggers. Many people take issue with the term “mommy blogger” but actually, this is the best phrase to describe these bloggers. It encompasses everything these bloggers blog about and stand for.
Who Are Mommy Bloggers?
In the simplest terms, mommy bloggers are mothers who blog. It can also refer to a blog run by a female physician who not only discusses conditions and diseases affecting her patients but also reveals the difficulties in maintaining a healthy work life balance. These are women who create a difference on social media and blogging sites by discussing issues that most affect their families. Basically, the most important thing for these bloggers is their family and this is exactly what makes them so special among bloggers.
Mommy bloggers fall under various age groups and sometimes have a niche audience base. Almost every major city in the nation has an established sphere of mommy bloggers.
What Do Mommy Bloggers Blog About?
The variety of topics discussed by mommy bloggers is as interesting as their backgrounds. One of the most common topics is raising a family and continuing to work as a female physician. The blogger need not be a physician but generally, has an interest spanning across various topics related to health. Also, parenting might be one of the topics that the mommy blogger talks about but that doesn’t define or pigeonhole her topics of discussion in any way. Here are a few common topics mommy bloggers discuss.
Parenting children and raising them is one of the primary topics:
• Maintaining a healthy balance between work and personal life is one of the most popular topics. The blogger not only offers tips to maintain such a balance but also discusses her own personal stories and struggles – how she got it right, how it worked out for her and other related issues;
• Women’s issues ranging from personal to global are discussed on these blogs;
• Products to use for children’ specific conditions or how to tackle particular health issues related to children;
• Entertainment; and
• Beauty, fashion, wellness, health and other topics.
It is not necessary that a mommy blogger would have a niche list of topics to blog about but it is common enough. Most bloggers talk about a variety of issues.
What is the Demographic of Mommy Bloggers’ Followers?
As per a poll, the demographic of mommy bloggers mostly falls under the following categories –
• 96% of mommy bloggers’ followers are women;
• 94% of mommy bloggers’ followers have 1 to 3 children;
• 92% of mommy bloggers’ followers have a Facebook profile;
• 86% of mommy bloggers’ followers have at least a college degree;
• 83% of mommy bloggers’ followers fall in the age group of 25 to 44 years; and
• 66% of mommy bloggers’ followers have a profile on Pinterest.
Why Should Pediatricians Pay Heed to Mommy Bloggers?
The reach and influence of mommy bloggers is vast. The target audience of mommy bloggers is the same as the one that pediatricians appeal to. Whether a mommy blogger has a 100 followers or 20,000 (which is common), the audience trusts, respects and values the blogger’s insights on various topics.
These bloggers are women who are pretty active in their social spheres (both online and in real life). They also participate in their local communities. Mommy bloggers are pretty internet savvy and the best thing is, they come equipped with a world of resources on how to raise children who are healthy. There are many things that mommy bloggers and pediatricians have in common –
– They both contribute to their communities and in a lot of cases, have a command over the same range of topics.
– They both care for healthy children and want their children/patients to grow up to become healthy individuals.
– They want to prevent injury, trauma and diseases in their children/patients.
While previously, pediatricians could only reach a single family at a time, they can now do more by simply engaging with mommy bloggers. After all, these bloggers have the ability to reach hundreds of families at the click of a button. A child’s well-being could be greatly improved if the world of mommy bloggers and pediatricians were to come together.
Another great thing is that the audience of mommy bloggers is usually educated and engaged parents – exactly the kind of demographic pediatricians could connect with.
The result of this back and forth healthy dialogue between pediatricians and parents could mean great things for pediatrics in general as well. It would lead to this branch of medicine becoming a lot more user friendly.
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