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How to Engage the Mommy Bloggers to Improve Your Healthcare Practice

 

Pediatricians

Pediatricians

In healthcare, particularly pediatrics, mommy blogging has become a phenomenon that has so much utility that it has become difficult to ignore. Engaging with mommy bloggers can have amazing benefits for a healthcare professional, almost as much as the followers of mommy bloggers. Many people take issue with the term “mommy blogger” but actually, this is the best phrase to describe these bloggers. It encompasses everything these bloggers blog about and stand for.

 

Mommy Bloggers

Mommy Bloggers

Who Are Mommy Bloggers?

In the simplest terms, mommy bloggers are mothers who blog. It can also refer to a blog run by a female physician who not only discusses conditions and diseases affecting her patients but also reveals the difficulties in maintaining a healthy work life balance. These are women who create a difference on social media and blogging sites by discussing issues that most affect their families. Basically, the most important thing for these bloggers is their family and this is exactly what makes them so special among bloggers.

Mommy bloggers fall under various age groups and sometimes have a niche audience base. Almost every major city in the nation has an established sphere of mommy bloggers.

 

Blogging

Blogging

What Do Mommy Bloggers Blog About?

The variety of topics discussed by mommy bloggers is as interesting as their backgrounds. One of the most common topics is raising a family and continuing to work as a female physician. The blogger need not be a physician but generally, has an interest spanning across various topics related to health. Also, parenting might be one of the topics that the mommy blogger talks about but that doesn’t define or pigeonhole her topics of discussion in any way. Here are a few common topics mommy bloggers discuss.

 

Parenting children

Parenting children

Parenting children and raising them is one of the primary topics:

• Maintaining a healthy balance between work and personal life is one of the most popular topics. The blogger not only offers tips to maintain such a balance but also discusses her own personal stories and struggles – how she got it right, how it worked out for her and other related issues;
• Women’s issues ranging from personal to global are discussed on these blogs;
• Products to use for children’ specific conditions or how to tackle particular health issues related to children;
• Entertainment; and
• Beauty, fashion, wellness, health and other topics.

It is not necessary that a mommy blogger would have a niche list of topics to blog about but it is common enough. Most bloggers talk about a variety of issues.

 

Demographics

Demographics

What is the Demographic of Mommy Bloggers’ Followers?

As per a poll, the demographic of mommy bloggers mostly falls under the following categories –

• 96% of mommy bloggers’ followers are women;
• 94% of mommy bloggers’ followers have 1 to 3 children;
• 92% of mommy bloggers’ followers have a Facebook profile;
• 86% of mommy bloggers’ followers have at least a college degree;
• 83% of mommy bloggers’ followers fall in the age group of 25 to 44 years; and
• 66% of mommy bloggers’ followers have a profile on Pinterest.

 

Who should you listen to

Who should you listen to

Why Should Pediatricians Pay Heed to Mommy Bloggers?

The reach and influence of mommy bloggers is vast. The target audience of mommy bloggers is the same as the one that pediatricians appeal to. Whether a mommy blogger has a 100 followers or 20,000 (which is common), the audience trusts, respects and values the blogger’s insights on various topics.

These bloggers are women who are pretty active in their social spheres (both online and in real life). They also participate in their local communities. Mommy bloggers are pretty internet savvy and the best thing is, they come equipped with a world of resources on how to raise children who are healthy. There are many things that mommy bloggers and pediatricians have in common –

– They both contribute to their communities and in a lot of cases, have a command over the same range of topics.
– They both care for healthy children and want their children/patients to grow up to become healthy individuals.
– They want to prevent injury, trauma and diseases in their children/patients.

While previously, pediatricians could only reach a single family at a time, they can now do more by simply engaging with mommy bloggers. After all, these bloggers have the ability to reach hundreds of families at the click of a button. A child’s well-being could be greatly improved if the world of mommy bloggers and pediatricians were to come together.

Another great thing is that the audience of mommy bloggers is usually educated and engaged parents – exactly the kind of demographic pediatricians could connect with.

The result of this back and forth healthy dialogue between pediatricians and parents could mean great things for pediatrics in general as well. It would lead to this branch of medicine becoming a lot more user friendly.

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Facebook Considerations Medical Professionals May – or May not – Like

 

Professionals on Facebook

Professionals on Facebook

Professional Presence on Social Media

Social media persists in its applicability to connect people across the miles. Whether it is around the world or around the corner, social media keeps people connected and allows a perfect venue for marketing and advertising.

Using Social Media For Medical Connections

 

Doctors on social media

Doctors on social media

 

Many businesses use social media. It is simply the fastest and easiest way to build a customer base and keep in touch with present clients. This also proves to be true for medical professionals. Using social media to find and expand patient numbers is fast and simple.

Protocol

If a medical professional intends to use social media as their venue, they must present themselves honestly and keep things professional. The image that the medical professional gives off in such things as daily posts and images will set the stage for how others perceive them. Avoiding inappropriate behavior is also important to maintain a professional image and garner new patients.

Meet Needs

Finding the right patients for the practice is important. A good tip to get these patients is to post information about expertise and experience. One may also want to consider making periodic posts about news, medical information in field of expertise, and fun facts and tips.

Prospective patients will appreciate the new knowledge that they can garner from such posts. This will result in friends’ requests as well as people following the posts on their personal pages. Soon the number of individuals following any posts will grow and expand.

 

Personal data

Personal data

 

Personal Information

Using social media can also be fun for personal needs. However, if you are serious about a practice or profession, your personal and professional pages should be kept separate. The same is true for the type of posts being placed on one’s wall. Personal information should not be posted on a professional page.

Establish The Boundaries

If the medical professional finds that they have a number of patients following their posts or liking their pages, be sure to set the boundaries. These are patients and not personal friends. While a certain level of personal connection is important to treat patients this does not mean that one should get too involved with them.

The sole purpose of the professional social media page is to spread information about the medical professional’s personal expertise. This will get the word out about what this individual knows, so when a prospective patient needs advice or help they will seek this individual out.

Rules of Thumb

 

Social Media Etiquette

Social Media Etiquette

 

The best way to keep things professional and above board is to follow some simple rules of thumb. These will aid in setting the boundaries that will offer a professional air to any social media page. Among these rules are:

–    Keep posts PG
–    Maintain doctor-patient parameters
–    Never lie
–    Rethink every post before posted
–    Respect copyright laws
–    Respond to feedback
–    Let community do the friending

Mind the Law

Medical professionals are well broached on the laws that encompass their profession. Although, social media has a unique set of rules and laws that must be followed. For example, any identifying remarks or comments that someone is a patient should be strictly prohibited.

When using social media keep the content of posts professional and on topic for medical concerns. Do not identify any patients in any type of comment or post. If a conversation occurs, it should be in private, in an office.

Building a Network

 

Build a social network

Build a social network

 

As time passes the posts made on a professional social media page can help to build a network. This will aid in getting expert advice and invaluable information out to people who need and want it. As the posts continue, the network of individuals following the posts will continue to grow and grow.

Other ways to build up a strong network of followers is to include links and pictures. They say that a picture is worth a thousand words, so a video must be invaluable. They also aid individuals viewing the post to understand the concepts easier, and more freely.

Hearing The Followers

The followers of a professional medical page will offer feedback and input concerning the posts made. This feedback can help to mold and develop the type of content shared. It is best to keep everything public so that the professional is sure to offer sound advice that all can use. Public information will also curb the instance of getting too personal with any one individual.

Using social media can enhance medical presence, spread and disperse a wide array of knowledge and expertise, as well as aid in garnering more patients for a practice. Keeping things professional and separating professional and personal pages is important to maintain composure as well as professional presence.

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A New Job Market Emerges

New Hiring Forecast

New Hiring Forecast

 

Anyone graduating with a degree in accounting has a much brighter future than they have had in the decade past. Most companies and large corporations have completely recovered from recent recessions and are facing the future with bright plans for expansion. The new possibilities have led to plenty of openings for accountants, IT specialists, and finance managers.

Among these booming fields, corporate accounting is poised to be especially lucrative. The new forecast of the job market comes at the beginning of 2015 from the Brilliant staffing firm that is based out of Chicago. The survey was conducted with the assistance of the University of Michigan at Ann Arbor, utilizing roughly 300 surveys in order to attain their results.

The Numbers

The Numbers

Getting the Numbers

These surveys were distributed to human resources offices and hiring managers throughout the country in order to gather information for analysis. The CEO of Brilliant reports that their findings count out any lingering repercussions of the financial downturn that had such widespread consequences in 2007. This dark period for economic success also marked a record high for unemployment in most job markets as well.

Today, however, above 30 percent of companies are reporting vacancies in accounting positions that need to be filled nearly immediately. This figure is up from a 28-percent vacancy in the last quarter of 2014. The deeper one delves into the numbers, the better the horizon looks for jobs related to finance.

At least 22 percent of the companies surveyed reported one to three openings in accounting and finance. Two percent of the companies had four to six positions that needed to be filled while one percent of those reporting claimed to have at least seven unfilled positions. Additionally, a stunning five percent of the companies involved in the study reported more than 10 vacancies in finance and accounting departments.

Move forward

Move forward

The Plan to Move Forward

The majority of companies participating in the study revealed the fact that the majority of the openings were in the corporate capacity. These job opportunities include staff accountants, financial analysts, internal auditors, and other traditional accountant positions. Despite the number of new positions and past economic trends, the majority of companies offering these positions have revealed no new plans related to the structure or hiring processes that they currently employee.

Most companies are simply developing hiring plans that will allow them to reintegrate the positions that they were forced to downsize during sparse economic times. The expected openings for this type of work does not necessarily mean that additional hires to meet the demands of business will be out of the question. The data simply indicates that the current growth in this aspect of the industry will remain unchanged from the perspective of new hires.

The majority of sources in the corporate world are indicating that human resource managers and hiring professionals have correctly anticipated the numbers for a growing need in account and financial services. The study has also indicated that nearly 15 percent of the companies concerned are also planning on increasing the number of contract accounting positions that they offer. Such positions will also include temporary and seasonal positions as well.

Business Implications

Business Implications

The Business Implications

What the trend indicates overall is that businesses once again have the confidence and the financing that they require to venture forward with new projects. Companies are expecting growth over the coming year, and they are not afraid to invest in this possibility through new hires in their financial departments. There is one surprise to strike analysts as the new trend in job openings emerges.

There is an unexpected decrease in the use of social media when it comes to new hires in the IT, financial, and accounting sector. Over the previous year, social media was used as a tool for recruiting in nearly 60 percent of the new hires being made. That percentage is down to 53 percent at the beginning of the year. In terms of the social media platforms being used in this capacity, LinkedIn consistently leads the way.

Hiring Boom

Hiring Boom

Understanding the Boom

The executive CEO of Brilliant, Jim Wong, also had some explanations for the new job openings the extended beyond the economic slumps of the past. According to Wong, companies have maintained a false belief that there are more accounting graduates coming out of universities than there actually are, leaving a gap between the number of positions that need to be filled and the qualified personnel that exists to fill them.

Studies have revealed that there has been considerable fluctuation in the number of individuals perusing this kind of academic career despite the relatively steady demand for their services in the marketplace across the globe. Many companies have acknowledged and addressed these concerns in order to better meet their own needs when it comes to hiring in these capacities. A large majority of corporations are offering better on-the-job training while also relaxing the candidate requirements that bring graduates into their firm directly after graduation.

The hiring environment may not affect CPAs directly, but our clients are business-owners… so it probably should be on our minds in some way. Aside from this, your tax business’ focus needs to be on sustained growth, and this tax season by serving more clients, and as such, time efficiency is critical.

Like most tax professionals, you probably invest excessive time getting tax forms out. Clearly, this is time you could be closing business, so here’s something I learned the hard way.

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